DMA and Key Trade Groups Release Comprehensive Privacy Principles for Use And... 2 Jul 2009 at 9:28am
Today DMA, along with our colleagues in the advertising and marketing community, the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB), and the Council of Better Business Bureaus (BBB), announced cross-industry principles for self-regulation for Online Behavioral Advertising (see press release below).

How I See It: Community tools needed to improve STEM education (Mass High Tec... 2 Jul 2009 at 1:18pm
Other Side Group's Kate Brodock: The answer to improving STEM education is rooted in online communities, open-source collaboration technology and social networking ? all tools that are founded in the very social, emotional and collaborative framework that STEM proponents hope to build in our state and beyond.

Online advertisers launch sweeping rules over data privacy (USA Today) 2 Jul 2009 at 12:31pm
The digital ad industry will announce today sweeping new self-policing guidelines aimed at providing consumers with options for how they want to interact with online ad businesses that gather data about them.

Online Ad Groups Release New Behavioral Ad Principles (PC World) 2 Jul 2009 at 3:09pm
Advertising trade groups release principles for online data collection when delivering targeted ads.



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